Digital.nyc recently spoke with Rose Johnstone, International Events Director at Innovation Enterprise, to learn more about the coming Digital Marketing Innovation Summit on March 21 - 22.
If you would, tell us about yourself and what you do.
I am a global events director at Innovation Enterprise organizing a number of our summits that bring together a senior demographic of digital experts. I build the speaker line-up and agenda, curating the content from previous event feedback and our supporting board of experts.
How many attendees do you expect for Digital Marketing Innovation Summit? Where do they come from and how would you characterize them?
This year we’re expecting 150+ of the most senior digital marketers from some of the biggest brands. Attendees for this summit come from all over; we’ve had attendees arrive from Hong Kong, London and Sydney. You’ll be surrounded by executives leading their company’s marketing initiatives and those making the decisions when executing their marketing strategy. We have a mix of content focused, data-based and creative marketers, all looking to expand their knowledge and pick up on some great insight from their peers.
What can attendees walk away with or how will this event change the conversation around digital marketing?
The focus for this year’s summit is all about your brand communication, and how attendees can enhance the right channels to increase their reach and return. Specifically we’ll be diving into personalization, attribution, social media, data & analytics, content marketing and more, giving attendees the chance to apply some of the strategies our speakers have found success with.
The summit prides itself on delegates being able to talk to every individual over the two days - the intimate environment creates a great basis to build some fantastic business connections.
What is the panel or who is the speaker you are most excited about? Tell us about this.
Personally, I’m very excited to hear from Michael Eiseneich, Global Head of Content, Creative & Digital Marketing at Bloomberg, as he explores the blend of content, design and technology when it comes to content marketing. Michael has effectively combined these critical areas to deliver information through compelling marketing programs, both online and off, for audiences around the world; I think attendees will be intrigued to hear how they all come together.
I also have to give a couple of mentions to United Nations and the impact of social media for the growth of their audience and influence, and Google’s discussion on meeting your customer in ‘micro-moments’ on mobile. Readers can explore the agenda in more detail here.
What sets this conference apart from other tech conferences?
The intimacy and seniority of the conference is what sets it apart from others. I have attended events with thousands of attendees and hundreds of speakers, and whilst some of the talks were interesting, I did not benefit as much as I would have liked.
This conference puts you in a close-knit environment that is stimulated by group conversation and has dedicated networking opportunities; we want our attendees to meet everyone they want to connect with, and our app pits attendees and speakers together before, during and after the summit. Our speakers stick around for the two days as well, so you’ll be able to set some time aside for a meeting, or have a chat over coffee at the break.
What will set this year’s event apart from previous years?
We have a brand new line-up of exciting speakers and agenda topics that explore what matters most to marketers right now, and also what they can expect in the coming years. But mostly, it’s the interactivity we have on offer - the summit is co-located with 2 others summits as part of our Digital Innovation Festival, which will also connect you with digital strategists and mobile experts.
Is there a way for non-attendees to follow the conversation? Twitter handle? Live feed?
Those that cannot attend can follow @IE_Digital or keep up to date with the hashtag: #DigiMarketing. We do offer OnDemand passes for those that would like to purchase the video content post-summit.
Is there a discount code that readers of Digital.NYC should use?
All Digital.NYC readers can save $200 off two day passes using the code: DNYC200