The first thing you notice on entering Story, a retail concept store in Manhattan’s trendy Chelsea arts district, is that it’s full of fake grass. The stuff even accents the plywood tables, which are laid out with carefully curated items including $8 tarragon lip balm, Jonathan Adler copper finished candles, Public Supply notebooks, a sous vide machine, myriad cookbooks from Food52, and a beach cooler with a blending attachment and frisbee holder.
This space is updated to accomodate a new theme or partner every few months, and starting this week it’s a collaboration with the discount online retailer Jet.com, which Walmart acquired for $3.3 billion last year. But despite what some reports may have led you to believe–CNBC called it a “temporary brick-and-mortar grocery location,” Mashable touted it as an “artisanal grocery,” and Business Insider claimed it’s “now selling some of its products IRL“–this is not anywhere near an attempt by Jet to start selling at retail. You can’t even buy the groceries.
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