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MikMak is using mini infomercials to help retailers turn their stories into sales

MikMak, the New York-based startup that is trying to make short and catchy infomercials (aptly named minimercials) the future of commerce, is launching a new feature to help retailers monetize their stories on Instagram and Snapchat.

The new product is called Attach, and serves as a middleman between a retailer’s daily story on a platform like Instagram and the actual product available for sale on the retailer’s website.

Typically, when watching a retailer’s Instagram story or Snapchat ad, users are prompted to “swipe up” to purchase the item. The swipe typically takes you to the item’s product page where you can buy it.

But MikMak thinks this is a flawed approach – and the numbers seem to agree. Some retailers are seeing bounce rates hovering around 90% after someone swipes up from their story to buy.

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