You are here

The New York Times is trying to narrow the distance between reporters and analytics data

It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.

Over the course of the morning of July 8, a New York Times storyabout the shooting of police officers in Dallas changed headlines more than a dozen times — introducing the name of the suspected shooter, then changing to include possible motive, then changing to reflect that the suspect had been killed, then changing to the motive provided by the police chief. With each corresponding headline change, Times reporters and editors could monitor traffic shifts and reader response across social channels and comments on the Times page, through its new custom-built internal dashboard.

Read Complete Article