As phone spoofing begins to infiltrate the consumer retail arena, some firms are fighting back against this new type of fraud. One of them, New York-based Next Caller, just completed a funding round to bolster its abilities. The three-year-old startup brought in $5 million, led by Crystal Towers, during its latest round, according to news from TechCrunch.
The company was created to remedy a hole in the market that Next Caller’s co-founders discovered when it became clear that it was a challenge for call centers to eradicate the issue of fraudsters calling in and trying to access sensitive account holder data. Next Caller’s technology is able to analyze carrier-level metadata to determine whether a call is legitimate or not, therefore, eliminating part of the issue for call center staffers.
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