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This NYC Startup Just Raised $15M to Help Run Your Analytics

If you want to know what to sell your first step is to get data on your potential buyers. But where do you get such valuable information? The answer is mParticle. With the ability to collect data from mobile users, they can fast track your business right to the top if used correctly. With companies such as Spotify, SeatGeek, AirBnB and a lot more already trusting mParticle, you’ll be in good company!

Coming off a round of funding CEO Michael Katz talks with AlleyWatch about the funding and the shifts that the new round will cause internally.

Who were your investors and how much did you raise?

This was our Series A, we raised $15M and it was led by Social Capital with participation from existing investors including Bowery Capital, Eniac Ventures, and Golden Ventures.

Tell us about your product or service.

We a customer data platform built for mobile and connected devices. We automate the process of collecting and connecting customer data to the ecosystem of marketing, analytics, and data warehouse partners that our clients use to run their respective businesses.



Company Profile on Crunchbase


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