A new, digital, direct-to-consumer pet supplies and services company says it is ready to start nipping at the heels of Chewy.com, and to take a bite out of the $75 billion pet market.
The New York-based startup, Pawp.com, launched its website Monday, after two months of beta testing. It bills itself as “the most human pet brand” and says its goal is to become a “trusted adviser” that can recommend vets, groomers and other service providers to pet owners, as well as sell them.
Pawp.com is a tiny newborn pup, with $3 million in seed funding and eight employees, but its founders believe they can compete with the big dogs and win the trust of millennials, the largest and fastest growing population of pet owners.
Millennials, said 27-year-old CEO and cofounder Marc Atiyeh, don’t want to be given thousands of choices for pet food, or beds, or dog groomers. They want, he said, to be steered to the best choices by someone they trust.
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