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Placemeter’s urban intelligence platform gets smarter

Placemeter helps businesses and municipalities measure what’s happening in front of their stores, on their streets and in their parks.

In its first iteration, the service, which relies on real-time video feeds, was able to quantify the overall number of objects that it saw and distinguish between pedestrians and vehicles.

Now, the service is getting significantly smarter. By default, Placemeter can now distinguish between five different objects: people, bicycles, motorcycles, cars and large vehicles (think trucks, delivery vans, etc.).

Traditionally, the way cities measured traffic was by simply placing meters on bike paths or streets; everything that passed over them was either measured as a bike or a vehicle. Now, they will be able to get a far more granular and accurate count in real time.

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