Norman Pearlstine is tasked with building a news feed for Money.net that will be based on machine-generated news bulletins and stories. CreditJemal Countess/Getty Images
A start-up looking to take on the financial information behemothBloomberg L.P. is hiring a former Bloomberg executive to begin a new financial news service.
Norman Pearlstine, a former top editor at Bloomberg, The Wall Street Journal and Time, is joining Money.net, which has been building a low-cost alternative to the data terminals that sit at the core of Michael R. Bloomberg’s business empire.
Mr. Pearlstine is tasked with building a news feed for Money.net that will be based on machine-generated news bulletins and stories. He will be hiring journalists to help guide the computers and potentially supplement them with reporting — part of a broader move toward the automation of journalism.
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