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A startup that has built digital profiles on 200 million people has raised $31 million

The marketing technology company BounceX has raised $31 million in growth capital financing as it plans to embark on both an acquisition and hiring spree.

Founded in 2012, BounceX refers to itself as a cloud-based behavioral-marketing company. Unlike marketing technology — or "martech" — giants like Adobe or Oracle, BounceX isn't aiming to provide software designed to help marketers manage all of their data and budgets.

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