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Turner Leads $15 Million Investment in Mashable

Media companies plan to collaborate on TV content creation, ad deals

Turner has led a new $15 million investment round in the digital publisher Mashable.

As part of the new partnership, the two companies will develop content together for both digital and linear distribution. Plus, Turner will gain access to Mashable’s Velocity technology—an analytics tool that Mashable uses to help identify which content is likely to resonate in social media.

Besides programming, Mashable and Turner will also collaborate on advertising opportunities, including the development of video content commissioned by marketers that could be distributed both on TV and the Web, the companies said.

In addition to Turner, Time Warner Investments (a division of Turner’s parent companyTime Warner Inc.), Updata Partners and several other investors contributed to the funding round. Mashable’s valuation wasn’t disclosed.

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