Verizon on Tuesday announced it is ready to start testing FreeBee, its take on sponsored data.
Akin to a toll-free call, sponsored data lets a company pick up the tab for a certain amount of data use in order to get its message to customers. While the move could allow individuals to cut costs, net neutrality advocates say the move threatens to allow bigger companies to thwart smaller rivals that can’t afford to pay for customers’ data use.
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