Co-founder, President/CEO
Wendy Gordon
Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as GM after its acquisition by National Geographic in 2007. A experienced digital media executive, Wendy's determined to utilize smart tools, games and rewards to leverage the power of consumer choice in ways that deliver both social and economic good.