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DRK Beauty

We are a beauty, fashion & lifestyle content and commerce platform for women of color that is influencer-led, and community-grounded.


Founded: 2018
Employees: 2
Quick Pitch:


The DRK Beauty platform is home to a collective of hand-picked micro-influencers (Queens) leading distinct yet complementary “tribes” of users. Our Queens curate content (original & branded) for their tribe and activate authentic on/offline community-enhancing experiences. DRK delivers original and branded content for the entire platform and creates community-focused brand experiences. Revenue: branded content, e-commerce, events, own products



Wilma Basta

Wilma Mae, a Philly native and mother of two adult children, made a name for herself in consumer, media and tech PR in the UK where she resided for the past 30 years. There she managed and led major campaigns for film, TV & consumer brands such as Planet Hollywood, Planet 24, Coca Cola, Polygram, Sony Pictures, Universal Pictures, Sonos, London Underground, Samsung, Carphone Warehouse, Logitech and British Telecom.


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