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Eva & Paul Denim

Organic women's jeans with an innovative approach to fit. Fair trade & sewn in the USA. Sold through cutting edge ecommerce & boutiques.

Details

Founded: 2012
Employees: 1
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Overview

Eva & Paul is revolutionizing the $19B denim market by targeting the underserved segment of affluent women ages 35-55, 5.7M women. Unlike competitors that target only the smallest sizes, we make realistic proportions for women's true body shapes at each size based on 3D body scanning data. We use hand-printed pocket fabrics and organic cotton from family farms in India to build a premium lifestyle brand online and off and manufacture in NYC.

Management

CEO & Founder

Julia Eva Kastner

Julia is a graduate of Harvard Business School and completed an internship at Cafemom.com, a social network for mothers. Prior to HBS, she worked in New York City government under mayor Bloomberg and at Kiva.org in microfinance in Mexico. Julia has a unique understanding of the target customer, organic/fair trade sourcing, and emerging on and off-line sales/marketing channels.

Denim Design Consultant

Christine Rucci

Christine has 20+ years experience in the denim industry. She founded her own jeans line and launched products for C Wonder, Tory Burch’s husband’s new retail line. She has worked for Ralph Lauren, Tommy Hilfiger, and many startup brands.

Sales & Marketing

Sean General

20+ years experience senior management at Neiman Marcus, Macy's, Saks Fifth Avenue, I. Magnin, and Birkenstock

Director of Operations

Pather Yang

Patternmaker and Operations Manager at Mandy Coon designs. Fashion Design degree from the Fashion Institute of Technology.

Production and Denim Manager

William Murcia

William Murcia has extensive experience in denim production - first as a wash technician at Jones Apparel Group and Hannibal Apparel Development Services, then for TAL Group in Columbia, Thailand, and Malaysia overseeing the denim production team to ensure high cost and quality standards.

Julia Kastner

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