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Going Natural

the .com for Natural Hair solutions; Exceptional hairstyles, products and services to improve the image and health of African hair.


Founded: 2004
Employees: 3
Quick Pitch:


73% of African American women suffer from relaxer induced alopecia, a hair loss disorder caused by products with harsh chemicals to straighten hair. To fundamentally change this, does more than offering natural solutions for healthier hair care. The social company also uses new technology to improve the perception of African hair; a fairly unknown and often stereotyped hair type.



Mireille Liong-A-Kong

Mireille Liong-A-Kong a Suriname native with a Master Degree in Information Technology moved to New York in 2004. After years of straightening and dealing with relaxer induced alopecia, she founded Going Natural Inc to fundamentally improve the health of Black women’s hair by changing the perception of African hair. An expert in new technology, Liong built her vision creating, a leading web and social site on natural hair.


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