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LOFT was born out of a desire to offer the first ready-to-drink, healthful hemp-infused herb tonic to the beverage world.


Founded: 2015
Employees: 5
Quick Pitch:


LOFT was born out of a desire to offer the first ready-to-drink, healthful hemp infused tonic to the beverage world and to educate consumers on the benefits of non-psychotropic, phytocannabinoid-rich hemp oil and its implications in providing sustainable, plant-based solutions for daily health & wellness.


Co-Founder | CEO

Michael Christopher

From product development, mobile software and hardware implementation, consumer goods, design, brand development, e-commerce, finance, business management & operations, Michael has been fortunate enough to co-found, lead or collaborate with a collection of innovative New York based technology and design start-ups (BreadcrumbPro, Groupon, Inc., Rodawg, BUREAU, IsobelApp, Sonic Platforms) before co-founding LOFT.

Co-Founder | Brand & Corporate Development

Eric Schnell

Eric has over 20 years of experience in sales, marketing and operations in the Natural Products and Beverage industries, with diverse experience managing upstart as well as turnaround companies and launching new brands and products. In 2002, he Co-Founded the Healthy Beverage Company and Steaz, the first carbonated green tea and USDA Certified Organic and Fair Trade soda and energy drink lines in the US.  

Co-Founder/Chief of Marketing & Innovation

Jeremy Adams

Jeremy is a natural food and beverage industry veteran and CMO with over 15 years experience driving growth for leading consumer products companies. He is an award winning CPG marketer, former strategy & innovation consultant and experienced CMO for entrepreneurial and Private Equity backed companies. He has led Marketing for GT’s & Synergy Kombucha, POM Wonderful and Bossa Nova Superfruits Company.


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