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The Mutual

The Mutual rewards people for donating to charity with Perks from great brands.


Founded: 2011
Employees: 3
Quick Pitch:


The Mutual connects merchants, non-profits and individuals in a community that makes it easy and rewarding to support a great cause. Individuals donate $10 per month to a charity of their choosing and receive unlimited access to Perks provided by the participating merchants.


CEO & Co-founder

Dan Vallejo

Dan grew up at Ogilvy and helped create OgilvyEarth, Ogilvy’s sustainability marketing practice. He helped grow OgilvyEarth into a global practice with 26 offices. Dan's purpose-driven approach extends beyond the office, including helping to develop fund raising platforms with The American Cancer Society during the NYC Marathon and consulting on food & wine experiences for The James Beard Organization and local NYC supper club

CTO & Co-founder

Matt Pestritto

Matt is a technical generalist with experience in front-end and back-end systems, data analytics, team building, and agile development. He has been doing development work for over 15 years. His recent experience at a larger startup exposed him to many aspects of a startup environment and inspired him to seek co-founders for his next opportunity.

COO & Co-founder

Matt Crawford

Matt joined the Mutual following a career in investment banking. While he enjoyed the financial analysis, sales aspects of deal-making and the challenging, solutions-based nature of investment banking, Matt left Wall Street to be part of an enterprise he believes in (and where he could have more fun). Prior to joining the Mutual, Matt worked for Nomura Securities and before that at Oppenheimer & Co. assisting growth companies raise capital.

Board of Advisors

Ron Gonen

Ron is an Adjunct Professor at Columbia Business School and was recently appointed Deputy Commissioner for recycling and sustainability in NYC by the Bloomberg administration Co-founder of Recyclebank and CEO from 2004-2010 Co Founder/Managing Director of Healthy Planet Founding Partner of Linhardt Design Studio

Board of Advisors

Seth Farbman

Global Chief Marketing Officer for Gap, Inc President of OgilvyEarth from 2007-2011


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