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ProAthlete TV

The sports media market is saturated with news, highlights, and analysis. ProAthlete TV aims to become the premier media company for pro athlete lifestyle.


Founded: 2015
Employees: 7
Quick Pitch:


ProAthlete TV (PATV) is media company that creates and distributes original and branded content starring pro athletes in food, fashion, music, travel, business, and more. Founded in 2015 by former top collegiate athletes and an award-winning production team, PATV has rare access to a large pipeline of pro athletes and cultural tastemakers -- amplifying digital reach and claiming a new lifestyle segment of the vast sports media market.



Steven Threet

Steven is a former starting quarterback for both the University of Michigan and Arizona State University. He was a projected NFL player but retired early from football after suffering repeated concussions. In response, he became an advocate for brain injury awareness, testifying in front of congress. Steven has access to a significant network of current and former professional athletes, sports and marketing agents, and sports media personalities.


Alex Gelband

Alex worked several years in investment banking before moving on to a sports agency. Prior to his work there, he served as CFO of Betterdays Media, creating content for clients including Harry Winston, Pepsi, and Verizon. In 2014, Alex became an unscripted TV producer, forming a partnership with Skydance Media to create a docu-series about college football prospects entering the NFL. He is represented by WME talent agency.


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