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The Shelf

We are a data-driven influencer marketing platform.

Details

Founded: 2012
Employees: 5
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Quick Pitch:

Overview

We help brands discover relevant influencers, setup campaigns, and track ROI. Our platform is built upon a global interest graph that maps customers, purchases, influencers, brands, and products. Using this, we're able to bootstrap our influencer marketplace by automatically generating influencer profiles and mapping those to the products and consumers that they have influenced.

Management

COO, Co-founder

Lauren Jung

Lauren has a fine arts degree from Furman University, as well as a graduate degree in graphic design. She's worked at Grey Group as a web designer on high profile campaigns for Heineken, EA Games, Campbells Soup, and M&M's. She's also done the front-end code and design for 4 other tech startups. Previously she cofounded a fabric design company that produced prints that are still distributed worldwide.

CEO, Co-founder

Atul Singh

Atul is a software engineer turned researcher turned entrepreneur. He is interested in distributed systems and building high reliability software. During his PhD, he built new and practical fault tolerance protocols for handling Byzantine faults. At NEC labs, he led a team of researchers in building the first all-optical network architecture. He also discovered a security attack on peer-to-peer systems that was widely cited.

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