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Thursday, August 13, 2020 - 8:10am

When I first learned about Highwire, I was drawn to the amazing office culture and one of Highwire’s core values – collaboration. Fast forward to my start date –which was one week after shelter-in-place orders had just been announced due to COVID-19 — and I had to rewire and adjust to working from home, all […]

The post Virtual Walker: Reflecting on My Fully-Remote Internship appeared first on HighwirePR.

Saturday, August 8, 2020 - 8:44am

Got Zoom fatigue? Dreading yet another dial-in? The pandemic has given us a new vocabulary (virtual happy hour, anyone?) but perhaps one word has been overused more than any other in the last few months: Webinar That’s where our new eBook comes in, ready to answer that question: What if it wasn’t a webinar?  Download […]

The post What If It Wasn’t a Webinar? This Free eBook Is a Blueprint for Virtual Event Success appeared first on HighwirePR.

Saturday, August 1, 2020 - 8:44am

The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is […]

The post The Future of Work: The Biggest Threats to a New 21st Century Work Life appeared first on HighwirePR.

Friday, July 31, 2020 - 7:44am

Yesterday, for the first time, top executives from Google, Facebook, Apple and Amazon teleconferenced into the Capitol for an antitrust hearing in front of the House Subcommittee on Antitrust.  Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Google’s Sundar Pichai and Apple’s Tim Cook sat (virtually because of COVID-19 fears) for questioning from Democrats and Republicans.  The […]

The post Tech Titans Zoom in to Washington’s Antitrust Hearing appeared first on HighwirePR.

Friday, July 31, 2020 - 7:44am

The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is […]

The post Election Security and Protecting the Vote appeared first on HighwirePR.

Thursday, July 30, 2020 - 8:39am

The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative and rethinking their approaches to the usual networking, presentations and panels we see at in-person conferences. This week, Highwire’s Security Practice is […]

The post Crisis and the Cloud: New Security Challenges of Accelerated Adoption appeared first on HighwirePR.

Thursday, July 23, 2020 - 10:20am

Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but maybe not the swarm of grasshoppers that took over Vegas last year). With companies no longer able to tap into the in-person […]

The post Reaching Your Audience at the First-Ever Virtual Black Hat appeared first on HighwirePR.

Thursday, July 16, 2020 - 11:01am

The coronavirus health crisis has had an impact on every aspect of our lives in recent months. Imagine you are the editor of a publication written for those that work in healthcare. The impact in their virtual newsroom has been especially profound.  As editor in chief at HIMSS media, Jonah Comstock is working through the […]

The post PR to Support the 24/7 Coronavirus News Cycle appeared first on HighwirePR.

Wednesday, July 15, 2020 - 10:05am

This pandemic has led to a sharp reset, forcing many of us to evaluate what we really need and want. This reset has spared no area of our lives, including the products we choose to invest in.  If launching a consumer product was in your fall roadmap before the pandemic, we don’t necessarily think you […]

The post Should You Launch a Consumer Product in a Pandemic? appeared first on HighwirePR.

Tuesday, July 14, 2020 - 9:23am

We’ve now entered Phase 3 of reopening as coronavirus lockdowns are lifted, including returning to work. But rather than feel relief, many are experiencing increased anxiety at the thought of entering the office. With one in five U.S adults experiencing mental illness each year, the added anxiety of returning to work has only further agitated […]

The post Communications is Paramount in a Successful Return to Work appeared first on HighwirePR.

Wednesday, July 8, 2020 - 8:42am

I caught up with one of the newest members of the Enterprise Team at Highwire, Jay Ouellette, senior vice president in the Boston office, to hear more about his background in PR and how he’s helping clients evolve and succeed during the pandemic.  What’s your favorite aspect of the PR tech space?  I’m naturally competitive […]

The post Team Member Spotlight: Jay Ouellette appeared first on HighwirePR.

Tuesday, July 7, 2020 - 7:38am

In the past four months, we’ve had to adjust the way we interact and how we think about our health and well-being. This shift has drastically changed our vision of the future (what will life look like post-COVID? How much will it change?) and it has many wondering how technology will make a difference in […]

The post Privacy During COVID-19 appeared first on HighwirePR.

Tuesday, June 30, 2020 - 7:32am

The media landscape has gone through drastic changes. Americans have an insatiable appetite for news, but newsrooms are facing a dilemma with reporters changing their beats to cover the growing crisis, to spikes in furloughs and layoffs which leaves reporters strapped for time.  As PR practitioners, this dramatically impacts not only how we should be […]

The post Transitioning to Content Development in the New Media Landscape appeared first on HighwirePR.

Friday, June 26, 2020 - 11:32am

During the past three months while adhering to state/local/federal directives on how best to mitigate the spread of COVID-19, citizens around the globe have been faced with many challenges and new normals. In the field of marketing and communications we’ve been used to face-to-face, personalized engagements whether it be in the office, meeting onsite with […]

The post Thinking About Your Media Engagement During a Pandemic appeared first on HighwirePR.

Thursday, June 25, 2020 - 8:32am

We are at least four months into an unparalleled global crisis. And yet, instead of industry collaboration and federal cooperation, the world seems to be lurching from one month to the next with very little sense of a unified plan. Some countries have responded well – namely South Korea, Taiwan and New Zealand. Some countries […]

The post Tech Policy, Politics and Power in the Era of COVID-19 appeared first on HighwirePR.

Tuesday, June 23, 2020 - 9:32am

While COVID-19 has led to a boom in demand for Zoom, delivery services, and Peloton, plenty of brands are facing increased communication challenges, tightened budgets and a steep learning curve as they adapt to a digital-only landscape.  While digital, social and search channels are seeing record traffic from stay-at-home audiences, few brands have the ad […]

The post Integrated strategy, leveraged tactics: Engaging with a Consumer Audience During COVID-19 appeared first on HighwirePR.

Friday, June 19, 2020 - 2:32am

Picture this: It’s the winter of 1996. Gene Kelly has just died, Happy Gilmore is newly in theaters, Tupac just released the groundbreaking All Eyez on Me album, and yours truly is about to be six months old. But February of 1996 was also an impactful month for policy that would go on to affect […]

The post The Showdown: Big Tech’s Inevitable Clash with Washington appeared first on HighwirePR.

Thursday, June 18, 2020 - 8:34am

The murder of George Floyd and countless Black lives created a ripple effect of anger and action across the U.S., while also illuminating the systemic racism that is ingrained in every facet of society, including healthcare.  A Commonwealth Fund blog poignantly shared that 15 years ago the Institute of Medicine published an Unequal Treatment report […]

The post Racism is a Public-Health Issue appeared first on HighwirePR.

Thursday, June 11, 2020 - 10:38am

The evaluators, buyers and users of innovative technologies, healthcare services and consumer products are consuming digital content while they work and entertain their families from home. The digital content is vital to vendor marketing strategies, and based merely on a survey of Highwire clients, many companies are right now evaluating the content they create and […]

The post PR to the Rescue for Digital Content appeared first on HighwirePR.

Tuesday, June 2, 2020 - 10:36am

The protests over the past few days, in response to the horrific murder of George Floyd, mean we start our week more uncertain than ever about what our shared future will bring.  This is a time for cohesion, not division. For action, not silence. For support, not neglect. And for all of those things to […]

The post Time to Stand Together appeared first on HighwirePR.

Highwire Public Relations is a modern high tech communications agency designed for disruptive companies. Highwire's roots in journalism and Silicon Valley give it the drive, imagination and experience to create meaningful business results through smart communications programs.