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Friday, July 19, 2019 - 11:30am

As Black Hat USA 2019 draws ever closer, so does the anticipation and excitement for over 19,000 security professionals who call one of the nation’s largest cybersecurity summits a second home. Always promising and delivering the latest and greatest on threat research, malware and all things cybersecurity, Black Hat has grown significantly over the years, […]

The post #HWCyberSquad is ready for Black Hat 2019… Are You? appeared first on HighwirePR.

Tuesday, July 16, 2019 - 2:30am

In recent years, influencer campaigns have become an extremely important component of integrated marketing plans, especially for consumer-facing products or services. While earned media is a great way to get your company’s message in front of a key audiences, influencer marketing has risen as a critical channel for most communications programs, as it helps get […]

The post Less is More: Working with Microinfluencers appeared first on HighwirePR.

Thursday, June 27, 2019 - 8:31am

Building a PR team is part art, part science at all stages of a company’s growth. However, there’s a framework for structuring your team that companies can follow to maximize results and drive home communications and marketing objectives.   The first step is bringing on someone to set the overall strategy and communications goals. Are […]

The post Scaling Your PR Team from Startup to IPO appeared first on HighwirePR.

Thursday, June 20, 2019 - 11:26am

When it comes to trade shows, social media presents one of the biggest opportunities but also one of the greatest challenges for businesses. Sending out a few tweets the month before an event like CES, RSAC, or even Black Hat USA is not enough — businesses need a digital strategy that encompasses all parts of […]

The post How to Beat the Trade Show Noise with Digital appeared first on HighwirePR.

Friday, June 14, 2019 - 7:10am

Last week the Highwire Boston team attended the 51st Annual PR Club of New England Bell Ringer Awards, a program that recognizes outstanding achievement in New England public relations and marketing. The awards are broken into single item (i.e., single placement) and campaign categories with more than 30 awards granted in total. Heading into the […]

The post Highwire Boston Takes Home Two Gold Honors at the Bell Ringer Awards appeared first on HighwirePR.

Wednesday, June 12, 2019 - 9:01am

For all the talk about marketing’s digital transformation, a heck of a lot of people are still attending physical trade shows. More than 42K attended the largest B2B security show, RSA Conference, in March 2019. More than 180K were in Las Vegas in January 2018 for CES, the massive consumer electronics show. Many years ago, […]

The post Analyst Trade Shows Standout in an Increasingly Digital World appeared first on HighwirePR.

Saturday, June 1, 2019 - 8:26am

May is Mental Health Awareness month which has been celebrated in the U.S. since 1949 making this year it’s 70th anniversary. This month aims to raise awareness about mental health issues, to advocate for equal care, and provide support to those in need. In honor of this month’s objective, it’s important to remain present, check-in […]

The post Mental Health Awareness: Four Tips to Support Your Whole Self appeared first on HighwirePR.

Tuesday, May 21, 2019 - 8:51am

Data is sexy. It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to get strong data and tell trend stories, capture consumer sentiment or validate a company’s product. But at times, numbers can be overwhelming or take a bit more effort […]

The post Surveys: 4 Tips to Create and Extract the Story appeared first on HighwirePR.

Thursday, May 16, 2019 - 9:32am

This year, Highwire had the opportunity to team up with Taste of Potrero — a yearly charitable fundraiser for SF’s Daniel Webster Elementary School in Potrero Hill. The annual event brings together the hottest bars and restaurants in San Francisco for a night of unlimited bites and sips. The best part — one hundred percent […]

The post Reflecting on Taste of Potrero 2019 appeared first on HighwirePR.

Tuesday, May 14, 2019 - 2:21am

We are pleased and honored to announce that Highwire PR has earned five awards this year, with programs recognizing our client work as well as our internal culture. Highwire PR was chosen in April as the Best Agency to Work for in 2019 by the Holmes Report. We are acknowledged for our incredible work and […]

The post Highwire Brings Home Five Awards So Far in 2019 appeared first on HighwirePR.

Friday, May 10, 2019 - 8:10am

Authenticity. Data-driven. Storytelling. These were just a few key themes spread out amongst the presentations and roundtables at Social Media Week 2019. At the heart of this conference was one central theme: stories. Not just how marketers, social media managers and strategists can tell better stories, but how they can and should take responsibility for […]

The post With Great Stories Come Great Responsibilities: #SMWNYC19 appeared first on HighwirePR.

Thursday, May 9, 2019 - 8:06am

When we think about cybersecurity today, the first thing that comes to mind for many of us is privacy. So far, setting the national agenda on the topic has been a tumultuous and inconsistent journey but as we’re witnessing more data breaches and more infringements on user privacy than ever before, the concept of trust […]

The post Setting the National Agenda on Privacy & Policy appeared first on HighwirePR.

Tuesday, April 23, 2019 - 7:51am

We’ve all heard the phrase, “reduce, reuse and recycle,” but what’s equally as important is learning how to recycle right. While we have the best intentions, when life gets busy and compost bins aren’t within reach, we’ve all been known to make a bad recycling decision. This Earth Day at Highwire, our agency is renewing […]

The post Recycling Smarter and Other Tips To Reduce Your Footprint On Earth Day appeared first on HighwirePR.

Thursday, April 18, 2019 - 7:37am

Last month, all of our teams across all offices got together under one roof for our annual Highwire Kickoff in San Francisco. Our focus this year was individuality; with our theme – “Walk Your Way” encompassing that. With beautiful bay views at the historic General’s Residence at Fort Mason, our teams got right down to […]

The post Walk Your Way: Reflecting on Kickoff 2019 appeared first on HighwirePR.

Wednesday, April 3, 2019 - 7:42am

International Women’s Month was a reminder to celebrate women of the past and present, and to be conscious of the foundations we are setting for the future. We sat down with Highwire’s Carol Carrubba, Christine Elswickand Miya Shitama for insight on what it means to be a woman leader.

Balance is a key component of Highwire’s culture. The theme of IWD this year was #balanceforbetter. With the term holding a variety of forms and meanings, how do you define balance?

Friday, March 8, 2019 - 9:48am

Thursday’s opening keynote addressed an issue that has become front and center for the security industry over the last year—mental health. Last August at Black Hat was the first time a specific conference track had been dedicated to the infosec community to present on stress, burnout and mental health. Fortunately, that has carried over to […]

The post RSA Day 3: The security industry’s dark secret takes center stage appeared first on HighwirePR.

Thursday, March 7, 2019 - 7:45am

While yesterday’s RSA keynotes highlighted the need for increased trust and transparency in cybersecurity, today’s discussions were all centered around how to make those changes a reality – starting with getting individuals more involved in the issues that matter. Calls for Comprehensive Legislation Harvard Kennedy School’s Bruce Schneier kicked off the conversation by discussing how […]

The post RSA Day 2: Getting More Involved in the Cyber Issues that Matter appeared first on HighwirePR.

Wednesday, March 6, 2019 - 10:43am

Last year we saw major data breaches monopolize the headlines, while privacy issues became top policy discussion items. 2018 was the year that trust was lost. The 2019 RSA Conference theme “better” was broken down in this morning’s opening keynotes with the idea of trust in mind as the security community comes together to grapple […]

The post RSA Day 1: Takeaways from the #HWCyberSquad appeared first on HighwirePR.

Tuesday, February 26, 2019 - 10:18am

As one of the biggest security conferences of the year draws closer, the #HWCyberSquad decided to examine other key cybersecurity events that are of value from both a networking and PR perspective. With so much noise around RSA and Black Hat, smaller events are becoming increasingly valuable in publicizing research and for networking with influential […]

The post The #HWCyberSquad Recommends These Five Security Events in 2019 appeared first on HighwirePR.

Wednesday, February 20, 2019 - 11:57am

Highwire’s security practice (#HWCyberSquad) was recognized as the Public Relations Team of the Year by the 15th Annual 2019 Info Security PG’s Global Excellence Awards, and as the leader of this tenacious group, I could not be more honored and proud of our team! Over the years, our cybersecurity practice has expanded and evolved, becoming […]

The post #HWCyberSquad Named “PR Team of the Year” by Info Security Product Guide appeared first on HighwirePR.

Highwire Public Relations is a modern high tech communications agency designed for disruptive companies. Highwire's roots in journalism and Silicon Valley give it the drive, imagination and experience to create meaningful business results through smart communications programs.