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The RSA Conference in the U.S. has maintained its stance as one of the most popular events in security since its founding in 1991. In 2018, RSA welcomed approximately 50,000 attendees. While many attendees have griped about how corporate the show floor has become, the keynotes and speaker presentations continue to draw some of the […]
The post What the RSA 2019 Speaker Submissions Tell us About Security Trendlines appeared first on HighwirePR.
Chicago had 14,014 tech businesses in 2017 and 341,600 tech workers across all industries, an increase of 4,000 from the year prior, tying the city with Boston for the second most innovative in the nation. And according to a PitchBook report, Chicago companies now offer the highest venture capital returns of any startup hub in […]
The post Expert Insight into the Chicago Tech Scene & What Lies Ahead appeared first on HighwirePR.
A simple act of kindness goes a long way. Here at Highwire, our core value of balance allows us to explore our personal passions while giving back to the community. Every quarter, the Highwire Social Impact Committee in each office plans events for employees to come together and volunteer with the organizations we’re most passionate […]
The post Season of Giving — Highwire Gives Thanks and Support appeared first on HighwirePR.
This year marks Highwire’s 10-year anniversary. Over the last decade, we’ve expanded to almost 100 Highwire Walkers located in four cities across the country— San Francisco, Chicago, New York and Boston. Highwire has been celebrating its anniversary all year long across each office in true media maven style – with media panels, networking and drinks! […]
The post [Photo Gallery] Highwire Celebrates its 10th Anniversary from Coast to Coast appeared first on HighwirePR.
#HWCyberSquad leader Christine Elswick shares insights into creating future cyber leaders Election hacking. Targeted attacks on our power grid systems. Ransomware debilitating global network infrastructure. Hundreds of millions of passwords stolen from businesses in one fell swoop. This is the reality we face in today’s cyber threat landscape. The continued onslaught of cyberattacks has essentially […]
The post The Next 10: Making Your Mark in an Evolving Cybersecurity Comms Landscape appeared first on HighwirePR.
Artificial intelligence, machine learning and the cloud are three of the top areas that come to mind when I think about the enterprise. If you asked me that same question five years ago, my answer would have been much different. Flash storage and virtualization would have been the top-of-mind technologies driving buzz in the industry. […]
The post How Tech Companies Can Carve a Space in the Future of Enterprise appeared first on HighwirePR.
Just as summer is winding down, every September more than 24,000 people flood Boston for Hubspot’s annual marketing conference – INBOUND. Touting the likes of former First Lady Michelle Obama, Bloomberg’s Emily Chang, and founder of the “me too” movement Tarana Burke, Hubspot furnishes a star-studded lineup of speakers eager to share their personal experiences, […]
The post Inspiring the Next Generation of Marketers at INBOUND 2018 appeared first on HighwirePR.
Highwire was built to be an agency that prioritizes collaboration, teamwork and collegiality as much as progress and client success. In order to grow our own careers, honest feedback is critical, but the process of sharing and receiving feedback can be awkward, uncomfortable and even harsh. Giving and receiving feedback is something we all need […]
The post Inspiring growth – Highwire’s Agency-Wide Radical Candor Training appeared first on HighwirePR.
Summer is here and most are packing bathing suits for summer getaways. But for consumer PR pros, July means one thing: time to start pitching gift guides. That’s right — it’s Christmas in July. However, when it comes to gift guide pitching, there are three common mistakes that result in coal under the tree (and […]
The post Three Mistakes You’re Making with Holiday Gift Guide Pitching appeared first on HighwirePR.
As news breaks and we work to tell our clients’ stories, my days are always different. In fact, the only constant in my work week seems to be a morning cup of coffee, Taylor Swift on repeat and a delayed L train packed full of antsy commuters. At Highwire I’ve had the opportunity to consistently […]
The post A Day in the Life of: Ben Liwanag, Account Associate appeared first on HighwirePR.
Despite its long history in technology and innovation, Boston often gets overlooked by those in the startup scene. But a recent event proved that entrepreneurs don’t need to be based in Silicon Valley to be successful. In fact — the local Boston tech scene is thriving. Boston Tech Jam brought together more than 7,500 techies […]
The post Boston’s Tech Scene is Thriving: Here’s a Firsthand Look appeared first on HighwirePR.
It’s nearly time for Black Hat USA and given RSA was so late in the year, it seems to have snuck up on everyone quicker than ever. But no fear, Highwire’s Cyber Squad is on top of it—this year, we interviewed Kimberly Samra, PR Manager for Black Hat and lead for UBM’s technology portfolio, to get […]
Highwire has been exploring “the story” throughout 2018 as we celebrate our 10th anniversary. While headlines, platforms and trends have changed significantly over the past 10 years, the unified goal of PR and the media has remained the same: to tell a compelling story. However, the ever-changing media, political and technology landscapes all have a […]
The post Tech Storytellers Gather to Discuss the “Evolution of the Story” in NYC appeared first on HighwirePR.
At Highwire, we believe a great story can change the world. That first line of our mission statement is as true today as it was ten years ago when we started the company. A lot can change in a decade – goodbye server closet, hello cloud; hasta la vista run of the mill analytics, hola […]
The post Highwire Celebrates 10 Years of “Elevating the Story” appeared first on HighwirePR.
Why do the colors of the rainbow signify the gay pride flag? This question will kick off Highwire’s in-office LGBTQ trivia night later this month in San Francisco, as employees come together to take a break from the grind and celebrate Pride Month with one another. After learning more about LGBTQ history through a team […]
Highwire’s Internship Program helps college graduates build the foundation for a long-term career in PR. This internship provides opportunities to work directly with client teams and to gain relevant hands-on experience. Across our four offices, our interns help create content to help tell our client’s stories and develop a strong foundation of skills for a […]
The post Real Interns of Highwire PR – Top Tips On All Things PR appeared first on HighwirePR.
Conferences are a time to share information and discuss big challenges. That is always easier when you can bring some of the smartest people in the industry together in a single room. Fortunately, the breadth of clients we work with in the cybersecurity industry means that we speak to many of them on a regular […]
The post Know Your CyberEnemy: Thoughts from the Highwire PR RSA Cybersecurity Panel appeared first on HighwirePR.
This year, Highwire is celebrating 10 years as an agency. Tapping into our inquisitive nature as communications professionals, we took this opportunity to invite esteemed journalists and PR peers through our doors to discuss the evolution of “The Story.” The tech and media world has changed tremendously, from the rise of the gig economy to […]
The post Highwire’s Media Panel – The Evolution of “The Story” appeared first on HighwirePR.
Mastering byline development takes time, practice, creativity and patience — all things that require a level of mental energy that we don’t always have. This is not a mindless activity, but one that’s truly engaging. Although it can be daunting, there’s actually a very clear structure that, when followed, can break byline writing up into […]
So you’ve landed the big interview. Your team has secured one-on-one time with a journalist, and you have the chance to get your company’s message out to the masses. This is a big opportunity with plenty at stake. A great interview can build authenticity and help to develop strong media relationships. But an interview flop […]