Start & Grow Your Business with e-Marketer

Thinking of starting or growing a business? Need to find out information about the digital world? The Library has a great selection of electronic resources to help you! And we’ve put together the “Start and Grow Your Business” Series so that each month you can learn how to use one of our databases to help your business get ahead of the competition. This month you will learn how eMarketer can help you.

eMarketer is widely regarded as the first place to look for research about marketing in a digital world. eMarketer is an electronic resource that is relied on by thousands of companies and business professionals worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. The Library brings this pricey resource to you at no cost and this program is designed to show you how to use it so that you can give your business a leg up.

In eMarketer you will find:

Reports & Analysis - over 200 new reports each year combining proprietary numbers, third-party data, interviews with subject matter experts and original analysis to provide insights, understanding and context on the most important topics in digital

Searchable Data Library - aggregated data from over 3,000 sources of research

Numbers - over 7,500 proprietary metrics about the digital marketplace, including media trends, consumer behavior and device usage

Customizable Charts - ability to create customized charts and tables to help tell compelling stories with data

Countries - coverage extends across 100 countries, including proprietary metrics for 40 core countries

Benchmarks - compare your performance against collections of reliable industry benchmarks, all in one dashboard

Program is free and open to the public. Seating is on a first-come, first-seated basis.

For more programs like this, visit our calendar of events.