Model, actor, news anchor and — tech entrepreneur? That's the case for celebrities Brooklyn Decker and Whitney Casey, who've added the title to their resumes after launching wardrobe operating system FINERY.
The platform uses technology to help users see their clothes at a glance, style new looks and make purchases from a number of different stores — and the company just raised $5 million in seed funding, with strong support from female investors.
“We didn’t set out targeting female investors; it just happened that women better understood the need for FINERY,” said Casey, co-founder and CEO. “Now, some of our best investors are male, but our angels who invested at the very beginning were all females.”
The co-founders are dedicated to being a deeply female-focused company, and as such are using the funding to add more women to their tech team.
Read Complete Article