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Hearst ‘Incubator’ Focusing on Women-Led Startups

Hearst, the parent of media brands including Cosmopolitan and Esquire, is financing an “incubator” lab focused entirely on making early-stage investments in women-led startups.  

By

Jeffrey A. Trachtenberg

Hearst, the parent of media brands including Cosmopolitan and Esquire, is financing an “incubator” lab focused entirely on making early-stage investments in women-led startups, one of several such ventures aimed at leveling the playing field for female entrepreneurs.

The closely held company has launched HearstLab, which over the past year has invested about $5 million in 11 companies involved in media, information, or services. The incubator has provided free space inside Manhattan’s Hearst Tower, plus access to Hearst executives in such core areas as legal, human resources and public relations.

 

 

 

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