Everyone loves small unexpected rewards, perhaps because you didn’t feel like you did anything to deserve said reward. Well, whether you deserve it or not, AppCard is here to add an extra dose of rewards you may need to get through the day. All you do is swipe your “AppCard” card or provide your telephone number (kind of like Walgreens), and viola! Just like you start racking up points that go towards your rewards. By getting rid of those extraneous cards you’ll have room for the rewards from your AppCard.
Speaking with cofounder Yair Goldfinger, we got the ins-and-outs of the company and how it thrives while remaining free for customers.
Who were your investors and how much did you raise?
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We just raised $20M in Series B funding from Alexander Rittweger, founder of Loyalty Partner and PAYBACK, the world’s largest coalition loyalty platform with over 70M active members in Germany, Italy, India, Mexico and Poland (sold a majority stake in the business to American Express in 2011) and PLDT Capital, the investment arm of Philippine Long Distance Telephone Company (PLDT, NYSE: PHI, PSE: TEL), led the round. Our existing investors: Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt) also participated.
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