Squarespace is launching its first email marketing product today.
CEO Anthony Casalena and Director of Product Natalie Gibralter both told me that the Squarespace platform has been gradually expanding beyond a simple website builder by adding things like e-commerce and analytics.
Gibralter said the goal is to turn Squarespace into an “all-in-one platform” for businesses, with email as “the first segue into a broader suite of marketing tools.”
There’s no shortage of email marketing products out there — not just standalone tools, but also email marketing options added to competing website builders like Weebly. But for Casalena and Gibralter, one of the main advantages is how Squarespace has integrated email marketing into the larger platform.
“We already have a lot of information about who’s been buying things from your site, we know if you have a blog … we can build all those touchpoints substantially better,” Casalena said. “It can be both simpler to use, easier to use and, you know, more on-point.”
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