10Lines is a eco-system made of a web site; mobile applications, and gamification tools where users upload up to ten lines from a book; read and “like” ten lines form a book and, above all, go social and are entertained by stories and games: even if someone does not like to read a full book OR has not enough time to do that, he can discuss his point of view. 10Liners are young adult and people older than 45 years.