Co-founder & CMO
Ann Van Orsdel
As a 20-year marketing veteran, and accomplished equestrian, I have seen first-hand the many shortcomings and inefficiencies related to the world of equestrian sport. As a $300 Billion industry, there is a tremendous opportunity to provide seamless organization, structure and support to this ever-growing lifestyle. What was once a backyard hobby, is now big business, catering to the world's most elite consumers of luxury products and services.