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HR has patented a shaving device which combines the convenience of an electric with the very profitable blades of a manual razor to deliver a close shave.
Catering to a historically underserved and overlooked segment, HR is entering a market already primed for disruption with a shaving solution for men with sensitive skin. The sleek form factor and compact design of the device will also find broad appeal beyond our launch target, bringing the total addressable market in the US to $5B. We are planning to launch in Q4 2017 selling direct-to-consumer via e-commerce in time for the holiday season.