Business Development
Shannon Degnan
Business and Startup Attorney
You are here
Piels Beer
Iconic New York heritage beer brand founded in 1883, making a comeback!
Details
Overview
Piels Beer (PB) is an iconic NY heritage brand (1883). We’re reviving PB as a competitively priced craft lager w/out compromising PB’s integrity. PB isn't a typical startup. For the past 20yrs until '15, PB con’t to be brewed/sold w/out any marketing. Memorabilia/serving trays con’t to hang in bars/delis honoring the memory of PB. PB is the key to an untapped market segment, a trifecta of the combined best attributes of 3 distinct beer categories