Founder
Kat V
As a strategy manager at Weight Watchers and food blogger, Kat realized that there was a big problem with the quality of food in the US and that consumers were looking for a better way to shop for food. While working on her MBA at Columbia Business School, Kat wanted to use her passion to create a company that she herself would want to support as a consumer -- one that would have a positive impact on the lives of millions of people in the world.