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Product Management

Product Management


General Assembly
10 E 21st St
3rd Fl
New York, NY 10010
Register for Course
Monday, April 22, 2019 - 5:00am


This is a 10-week part-time or 1-week accelerated course. The Big Picture Gain leadership and communication skills to succeed in this in-demand field. Learn to launch viable, market-ready products and features that solve real problems for your customers. Skills, Tools, & Strategies Practice user-centered design, lead a team with a metric-driven product roadmap, and hone communication skills to win stakeholder buy-in for product strategies and proposals. Product Management in Practice Develop and validate a product strategy by defining a minimum viable product (MVP), key metrics, personas, wireframes, a product roadmap, and user stories. What You'll Learn: Unit 1: Defining Product Management Introducing Product Management Exploring the Product Development Life Cycle Unit 2: Understanding Your Customer Executing Customer Development Developing Personas Unit 3: Defining Product Features Building a Minimum Viable Product Outlining and Prioritizing Features Unit 4: Exploring Product Design Communicating Your Ideas Visually Validating Your Design Unit 5: Communicating Your Product Pitching A Product or Feature Mid-Point Presentations Unit 6: Planning for Execution Defining Product Roadmaps Setting Metrics and Objectives and Key Results Unit 7: Practicing Agile Project Management Understanding Agile Methodology Applying Agile Tactics Unit 8: Approaching Tech Like a Product Manager Identifying Essential Tech Knowledge for PMs Flex Session Unit 9: Practicing Stakeholder Management Defining Keys of Stakeholder Management Final Presentations, Part I Unit 10: Presentations & Next Steps Final Presentations, Part II Exploring Potential Next Steps

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